Singer Sweetz talk Music , Entrepreneurial Drive and PJEG .
“ I’m not signed to a major label, but I do operate out of my own label which is Pretty Jues Entertainment Group. “
“ My style is what I call the “Sweetz” sound. The “Sweetz” sound is basically bringing the Retro Black American sound to Modern Day Africa – to be precise Liberia . I was Born & raised in the US , therefore I am heavily inspired by 90’s R&B, HipHop & New Jack Swing, 80’s Funk/Soul, 90’s New Jack Swing, 70’s Disco, 60’s Motown. Also raised in Liberia, where I transitioned from a young adolescent to a full grown woman ; I’m inspired by HipCo, Gbema, Caribbean & HighLife Music . I take these influences and find a creative way fuse them together “
“Pretty Jues Entertainment Group is my baby, my dream come true. Its actually a women’s organization that operates in many different fields such as; Music, Dance, Acting & Modelling Hair & Beauty and Fashion. We recruit girls from 18years of age or graduate of 12th grade and we train them in various field of work. Once they have acquired the skills needed, we find jobs , contracts and market their brand .”
“ I took a backseat to music for two years and wasn’t interested in putting something out. Though I’d been working on things in studio, I’m sort of a perfectionist and I hadn’t found the right song to put out I guess. I received a message from Tyrese McCabe who is the manager at an upcoming studio called “Sun wave Entertainment” owned by producer, Kelvin K. He told me they were doing a mixtape to promote their studio and had a couple free tracks there to put my voice on. Now for most people who’ve interacted with me, they will say, “Wow… this guy is brave! , how will he write whole superstar “Sweetz” like that” . I guess God led me to see what the offer was about so I went with my protégés; upcoming producer, Lucape and upcoming artists, D.Ray & Well-Matic from Black Enzo Entertainment and we all got on with Kelvin K . He contributed to the making of ‘ Like Your Business ‘ which is my new song “
Sweetz Career Timeline , Major Work & Achievement :
1998 – Trainee (Dancer) – Kay Marie & Carol’s School Of Dance
At 5 years old, Sweets began dance classes (ballet, tap, jazz)
. 2000 – Trainee (Vocalist, Dancer, Actress, Model) – Lundstrum Centre for the Performing Arts
Started voice training (classical), added (hip hop) to dance training, started acting & modelling training.
. 2000 – Trainee (Violinist) – Ascension Catholic School
Sweetz Learned how to play the violin.
.2001 – Trainee (Vocalist & Pianist) – George Pettus & Schmittz School Of Music
Started private voice training (contemporary gospel) and started learning how to play the grand piano.
. 2001 – Performer (Vocalist, Dancer, Actress & Model) – Lundstrum Centre for the Performing Arts
Commercially performed at events – company, governmental, holiday – with local celebrities.
. 2003 – Performer (Actress & Vocalist) The Journey To Sankofa (Stage Play)
Acted and played a role in a musical about Black History from Africa to America.
. 2004 – Recording Artist
Recorded first commercial song.
. 2005 – Recording Artist – Midwest Magic Productions, Minneapolis, MN, USA
Produced two albums under the record label.
. 2007 – 2009 – Dancer/Musician/Public Figure – Hood Nerds Youth Inc., Minneapolis, MN, USA
Taught dance at elementary schools and the YMCA. Organized successful and safe teen parties to raise funds for the organization and keep youth off the street. Assisted in wardrobe styling for organization members. Researching new fashion, music and dance trends to keep the organization updated. Recruitment.
. 2010 – Recording Artist – Bluelinks Records, Snapper Hill, Broad Street, Monrovia, LR
Produced songs under the label. Performed at company events.
. 2010 – Radio Ad/ Commercial Voiceover(s) – Lonestar Cell – MTN and various local businesses in Monrovia, LR
. 2010 – 2015 – School of Prime Systems – Music and Dance Teacher – Morris’ Farm Community, Monrovia, Liberia
Sweetz founded the SPS Dance Team & Glee Club. She taught both music & dance every year.
. 2011 – Office Assistant – HottFM, Snapper Hill, Broad Street, Monrovia, LR
Sweetz Assisted in researching of material for radio shows (music & articles). Send out emails. Type official documents. Set Up Company Facebook Page & Email.
. 2011 – 2013 Assistant Manager – Cachelle International, New Airfield Rd, Sinkor, Monrovia, LR
Sweetz work with Cachelle involved checking and responding to emails. Make receipts and estimates in QuickBooks. Manage company blogs/websites. Write articles for blogs/websites. Create graphics. Run errands. Teach Vocal Performance for Adults. Heavy Social Media Marketing and Printing.
. 2013 – Front Desk Secretary & Musician – Red Eyez Entertainment – LIB, Benson & Warren St Intersection, Monrovia, LR
. 2013 – Present – Chief Executive Officer – Pretty Jues Entertainment Group – Women’s Organization – Monrovia, Liberia
Sweetz , under Red Eyez Entertainment & Pretty Jues Entertainment Released the songs listed below.
1. All Dolled Up
2. Na You
3. Roc It
4. Bad Gyal
5. I Did That
6. I’m Goin’ In
. 2013 – Brand Ambassador – Private Sanitary Napkin
.2013 – Brand Ambassador- LoneStarCell MTN Star Zone Package Campaign
. 2014 – Present – Video Director/ Make-Up & Hairstylist/ Image Consultant/ Graphic Designer – Loveland Productions/ Black Enzo Entertainment – New Matadi Estate, Monrovia, LR
. 2015 – Campaign Ambassador – Save The Children International
. 2015 – Present – Firestone School System – Music Teacher – Margibi County
. 2016 – Present – Musician – Pretty Jues Entertainment – Montserrado County
Sweetz Newly released Single, ‘ Like Your Business’ is a blend of standard English with Liberian Colloquial English.